How Mayo Clinic Uses Video Tours to Improve Patient Experience

Lee Aase

Lee Aase

We recently interviewed Lee Aase, Director of Mayo Clinic’s Center for Social Media, about several ways video can be applied to improve patient experience.

Because 25% of Mayo’s patients travel to their clinics, Lee and his team put together video tours to give patients who travel a sense of what to expect before they arrive. What’s more, patients can even easily view some of the mobile-friendly videos “on the ground” at the airport, or on location when they arrive.

During the second part of the interview, Lee describes how video can also be used inexpensively and effectively to acquaint patients with specific doctors.

 

 

[audio http://www.hss-server.com/PatientPodcast/media/2012-09-16_lee_aase.mp3]

You can also see some of the professionally shot patient tour footage at Traveling to Mayo Clinic In Minnesota and Mobile Friendly Site for the Florida Clinic. The interview also alludes to some inexpensive footage that introduces prosthodontist Dr. Koka.

Finally, Lee shared several additional links to the Mayo Clinic Center for Social Media, Lee’s blog and his Twitter account.

Stewart Gandolf, MBA

About Stewart Gandolf, MBA

Stewart Gandolf, MBA, is both the Publisher of PatientExperience.com and the Co-Founder of Healthcare Success Strategies. Stewart has written for dozens of leading healthcare publications and spoken at hundreds of venues on a variety of topics including marketing, reputation management and patient experience. Additionally, he has personally consulted for over 1,500 hospitals and practices. Prior to becoming an entrepreneur, Stewart worked for leading advertising agencies including J. Walter Thompson.
No comments yet.

Leave a Reply

Find us on Google+