As a frequent traveler, I nominate the chocolate chip cookie as the nearly universal token of a friendly welcome at many hotels (and at least one airline.) “Cookies are warm, personal and inviting, much like our hotels and the staff here that serves you,” a DoubleTree Hotels spokesman told the New York Times. DoubleTree may […]
Tag Archives | patient-centered care
Doctor Redefined: The Interpretive Path to Patient Experience
The contemporary definition of “doctor” is changing. More precisely, doctor, as a title for medical practitioners, is increasingly emphasizing the lesser know Latin origin…meaning “to teach.” Ultimately it’s a patient-physician communications trend with significant benefits to patient satisfaction and experience. As the nation’s healthcare delivery system has reinvented itself, many of the traditional structures, models […]
The Elephant and the Blind Men: Understanding Patient Satisfaction
No doubt you’ve heard the tale of the Elephant and the Blind Men. The age-old story seems simplistic. But, stick with me on this…there’s a timely lesson here—and a lively discussion—that’s vital to how we think about patient satisfaction. And ultimately, how patients select “the right hospital.” It seems that several sightless individuals each gave […]
The Janus Principle: Improving Patient Experience From Start to Finish
Good beginnings are required for good endings.
Improving Wait Times: Tips to Creating a Better Patient Experience
This post is the second in a series. Part One, The Psychology of Waiting vs. Patient Experience Enemy Number One, is available here. For medical offices and hospitals, a chief cornerstone of delivering a positive patient experience is in “beating the clock.” The amount of time that a patient waits for healthcare services has a […]
Defining, and Caring for, the Emotional Side of the Patient Experience
Every definition of Patient Experience—the really good ones—identifies an emotional component. In fact, the emotional experience of patients is ever-present in every aspect of the continuum of care. From the patient’s initial need, their clinical treatment, and their interactions with providers and staff, to the outcome or resolution of their medical issue, human emotions are […]
The Rising Tide of Consumerism and What People Want Most
There’s quite a revolution happening in the world of retail sales and marketing. Consumers are better informed, value driven and increasingly selective in their buying decisions. Small, medium and large businesses are turning up the customer service volume and using innovative tools and techniques to deliver a superior customer experience. Sound familiar? The rise of […]

Patient Experience Success Story: “Before It Was Cool”
Now that Medicare reimbursements will rise and fall based upon patient satisfaction scores, a lot of hospitals are scrambling to improve the way they interact with patients. Of course, changing a hospital’s culture takes time, and push back from doctors and staff can sometimes be intense. Our client, Pomona Valley Hospital Medical Center, has won […]
Recent Podcasts
- The Psychology of Waiting vs. Patient Experience Enemy Number One December 18, 2012
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Coach Lou Holtz, the Importance of a Timely Note, and Patient Satisfaction January 8, 2013
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Patient Experience Success Story: “Before It Was Cool” September 16, 2012
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Leadership: The Multi-Faceted Challenges and Rewards of Patient Experience May 11, 2012
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Hospital or Hotel? How Amenities Influence Facility Selection and Patient Satisfaction September 12, 2012
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Patient Loyalty: Why People Buy Emotions, Not Things January 19, 2018
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4 Patient Experience Touchpoints: Doing the Right Thing December 6, 2017
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Become Best in Class in Patient Experience: Service Lessons from Iceland November 13, 2017
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4 Smart Strategies That Deliver Stronger Patient Experience October 27, 2017
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Turning the Battleship and Building a Better Healthcare Experience October 10, 2017
- Barbara Hales, M.D.: An additional demand on ER time also stems from ph...
- Atiqur Rahman: Thank's,Stewart for this wonderful article,i enjo...
- Kellee Everts: Great article! I've always coached and cautioned ...
- Bruce Allen: Your analogy, with the doctor as the pilot and the...
- What Would Empathy-Based Healthcare Look Like? | News In Marketing: […] When I talked with Dr. Rosen on camera p...