If the Internet is the “new front door” for hospitals and healthcare providers, then social media is the trusted pathway to engagement and the vitally important initial patient experience. Curiously, the most frequent citation about online health information sounds impressive, but it doesn’t reveal the underlying power of contemporary digital. You’ll often hear: “72% of […]
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“The Patient Experience” is a big umbrella. Medical practices, hospitals and healthcare providers try hard to deliver a good measure of satisfaction with each patient visit. But the tricky part is…the patient experience usually begins long before the office appointment, and it continues long after. Reaching these healthcare consumers—patients, prospective patients, family, caregivers—increasingly relies on […]
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