The secret ingredient in sales—the one thing that every successful leader knows—is to discover the emotional touch point that motivates the prospective buyer. Fundamentally, the individual doesn’t want to buy a car simply to have a car. They will buy a fancy car to boost their self-esteem. Or they will buy a fast, sporty car […]
Tag Archives | emotional needs
Patient Loyalty: Why People Buy Emotions, Not Things
Unlocking H2H: The Key to Everything in Patient Experience
There is a temptation for healthcare professionals to be drawn to the “big picture.” Communicators want to reach a large audience. Administrators are concerned about a facility’s daily population and the percentage beds occupied. Marketing minds consider wide service territories. And advertising plans want to know the reach and frequency. There’s nothing wrong with big picture […]
Defining, and Caring for, the Emotional Side of the Patient Experience
Every definition of Patient Experience—the really good ones—identifies an emotional component. In fact, the emotional experience of patients is ever-present in every aspect of the continuum of care. From the patient’s initial need, their clinical treatment, and their interactions with providers and staff, to the outcome or resolution of their medical issue, human emotions are […]
- The Psychology of Waiting vs. Patient Experience Enemy Number One December 18, 2012
- Coach Lou Holtz, the Importance of a Timely Note, and Patient Satisfaction January 8, 2013
- Patient Experience Success Story: “Before It Was Cool” September 16, 2012
- Leadership: The Multi-Faceted Challenges and Rewards of Patient Experience May 11, 2012
- Hospital or Hotel? How Amenities Influence Facility Selection and Patient Satisfaction September 12, 2012
- Patient Loyalty: Why People Buy Emotions, Not Things January 19, 2018
- 4 Patient Experience Touchpoints: Doing the Right Thing December 6, 2017
- Become Best in Class in Patient Experience: Service Lessons from Iceland November 13, 2017
- 4 Smart Strategies That Deliver Stronger Patient Experience October 27, 2017
- Turning the Battleship and Building a Better Healthcare Experience October 10, 2017
- Barbara Hales, M.D.: An additional demand on ER time also stems from ph...
- Atiqur Rahman: Thank's,Stewart for this wonderful article,i enjo...
- Kellee Everts: Great article! I've always coached and cautioned ...
- Bruce Allen: Your analogy, with the doctor as the pilot and the...
- What Would Empathy-Based Healthcare Look Like? | News In Marketing: […] When I talked with Dr. Rosen on camera p...