Tag Archives | emotional needs

patient loyalty emotions

Patient Loyalty: Why People Buy Emotions, Not Things

By on January 19, 2018 in Culture, Doctor Interactions, Patient-Centered Care

The secret ingredient in sales—the one thing that every successful leader knows—is to discover the emotional touch point that motivates the prospective buyer. Fundamentally, the individual doesn’t want to buy a car simply to have a car. They will buy a fancy car to boost their self-esteem. Or they will buy a fast, sporty car […]

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Unlocking H2H: The Key to Everything in Patient Experience

By on January 5, 2016 in Doctors, Hospitals, Patient-Centered Care, Staff Interactions

There is a temptation for healthcare professionals to be drawn to the “big picture.” Communicators want to reach a large audience. Administrators are concerned about a facility’s daily population and the percentage beds occupied. Marketing minds consider wide service territories. And advertising plans want to know the reach and frequency. There’s nothing wrong with big picture […]

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Defining, and Caring for, the Emotional Side of the Patient Experience

By on December 11, 2012 in Patient-Centered Care

Every definition of Patient Experience—the really good ones—identifies an emotional component. In fact, the emotional experience of patients is ever-present in every aspect of the continuum of care. From the patient’s initial need, their clinical treatment, and their interactions with providers and staff, to the outcome or resolution of their medical issue, human emotions are […]

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