About Lonnie Hirsch

Co-Founder of Healthcare Success Strategies, Lonnie has consulted for over 2,000 health care clients during his 20-year career. Lonnie writes for many healthcare publications, and also has spoken at hundreds of venues nationally. His topics include patient experience, customer service, marketing, branding and business development.

Author Archive | Lonnie Hirsch

Consumer Reports’ Gripe-o-meter: 16 Bothersome Patient Experience Issues

When the “stuff” hits the fan, it’s likely to clear the room. That’s the natural reaction. Nobody really wants to be on the receiving end… listening to the gripes and complaints of an unhappy customer…or unhappy patient. It’s counterintuitive, but expert advice in customer service is exactly the opposite. Embrace that next complaint. Meet it […]

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Improving Wait Times: Tips to Creating a Better Patient Experience

This post is the second in a series. Part One, The Psychology of Waiting vs. Patient Experience Enemy Number One, is available here. For medical offices and hospitals, a chief cornerstone of delivering a positive patient experience is in “beating the clock.” The amount of time that a patient waits for healthcare services has a […]

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Defining, and Caring for, the Emotional Side of the Patient Experience

Every definition of Patient Experience—the really good ones—identifies an emotional component. In fact, the emotional experience of patients is ever-present in every aspect of the continuum of care. From the patient’s initial need, their clinical treatment, and their interactions with providers and staff, to the outcome or resolution of their medical issue, human emotions are […]

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The Rising Tide of Consumerism and What People Want Most

There’s quite a revolution happening in the world of retail sales and marketing. Consumers are better informed, value driven and increasingly selective in their buying decisions. Small, medium and large businesses are turning up the customer service volume and using innovative tools and techniques to deliver a superior customer experience. Sound familiar? The rise of […]

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15 Best Practice Reasons Professionals Care About Patient Satisfaction

Measuring patient satisfaction by Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey scores is a topic of considerable discussion. But now that patient satisfaction scores have become the “universal yardstick” for determining 30 percent of the federal financial incentive program, HCAHPS and patient satisfaction scores have serious financial weight with hospitals.

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Patient Experience Spotlight: The $1 Billion Hospital Pay-for-Performance Incentive

The changes in our healthcare system that link Medicare payments to Pay-for-Performance and patient satisfaction are constantly top-of-mind with hospital administrators and providers. With about $1 billion in payments on the table, it’s an industry preoccupation. But awareness by consumers/patients is growing also. Newspapers and publications throughout the nation have carried many items, and the Wall […]

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How Excellent Physicians Break the Ice for Better Patient-Centered Care

STUDY: Researchers at Johns Hopkins School of Medicine published findings about effective and efficient methods that excellent physicians use to get to know patients as individuals, and improve patient-centered care.

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Medicare Star Ratings: Consumers Ignore But Industry Debates

Healthcare reform and a shift to pay-for-performance are certain for 2013, but the substance and impact of this shift is still under discussion.

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Studies: Patient Experience Drives Selection, Adherence, Compliance, Outcomes

Respected studies document patient experience and satisfaction as important, sometimes primary, factors in the healthcare delivery continuum.

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Leadership: The Multi-Faceted Challenges and Rewards of Patient Experience

A curious and confounding dilemma about all that encompasses “the patient experience” is that it is not a single, straight-line continuum. Process thinking is tempting: A patient comes in the door, receives medical care and exits. A linear structure, with a beginning, middle and end would be simpler to define, quantify, manage, monitor, improve and […]

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