4 Ways to Discover the Experience Patients Really Want

A conversation about the evolution of patient experience strategies and implementation is likely to reference Cleveland Clinic’s dramatic transformation from “about average” (in 2009) to “world-class leadership” that matches its clinical excellence. The 90-plus year old institution was the first major academic medical center to make patient experience a strategic goal, appoint a Chief Experience [...]

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Dale Carnegie and His Mother Would Love This Doctor

Our little story begins with a recent patient visit to a doctor’s office. The story is true, but in the interest of patient privacy, we’ll avoid identifying particulars. Among friends and family, the patient sometimes refers to herself as a “little old lady.” And at 90 years of age, the label fits in the kindest [...]

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The Hospital and Car Dealer Odyssey: Reimagining Customer Experience

It turns out that healthcare providers and auto dealerships have much in common. Often, what they share is a sour reputation with the people they serve. Stick with me on this for a minute. Surprisingly, improvements in the “dealership experience” world illustrate some useful concepts for better “patient experience.”

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Front Door Ideas (and a Cookie) Worth Stealing

As a frequent traveler, I nominate the chocolate chip cookie as the nearly universal token of a friendly welcome at many hotels (and at least one airline.) “Cookies are warm, personal and inviting, much like our hotels and the staff here that serves you,” a DoubleTree Hotels spokesman told the New York Times. DoubleTree may [...]

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Doctor Redefined: The Interpretive Path to Patient Experience

The contemporary definition of “doctor” is changing. More precisely, doctor, as a title for medical practitioners, is increasingly emphasizing the lesser know Latin origin…meaning “to teach.” Ultimately it’s a patient-physician communications trend with significant benefits to patient satisfaction and experience. As the nation’s healthcare delivery system has reinvented itself, many of the traditional structures, models [...]

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