Things are bad, and they’re getting worse. There’s a huge disconnect between the patient’s perception of experience in healthcare and what healthcare thinks it’s delivering. That’s according to a new study of The State of Consumer Healthcare from GE Healthcare Camden Group and Prophet, a global brand consultancy. America’s healthcare consumers have radically transformed from […]
Archive | Hospitals RSS feed for this section
Your Real Brand is What the Patient Experiences
Recently, we were talking with a marketing savvy client about the real meaning of patient experience. We agreed with Jill Mathison, VP Ambulatory Services, Pomona Valley Hospital and Medical Center, that it’s a tough concept to define, and a challenge to translate into a hospital brand and branding message. But the hard truth, we concluded, is that […]
Unlocking H2H: The Key to Everything in Patient Experience
There is a temptation for healthcare professionals to be drawn to the “big picture.” Communicators want to reach a large audience. Administrators are concerned about a facility’s daily population and the percentage beds occupied. Marketing minds consider wide service territories. And advertising plans want to know the reach and frequency. There’s nothing wrong with big picture […]
Patient Manifesto: Understanding the Patient’s Perspective
There’s a fundamental gem of universally helpful business advice. That is, doctors should walk into their office—at least occasionally—through the front door. The idea is for the business owner to see and experience what their customer sees and experiences. In reality, there are many reasons that this doesn’t happen. But it remains solid advice that […]
Solving Parking Challenges: Convenience is the New Currency
“An ambulance ride is probably the best way to get into this hospital,” a patient observed to me recently. “It avoids all the parking lot aggravation here.” I don’t think it was meant as a joke. Parking at many medical office buildings and hospitals is genuinely an obstacle to obtaining care—and a patient experience black […]
HCAHPS: Missing the Measure of Experience vs. Satisfaction
Everyone is in favor of improving patient care. And, as the theory goes, the government’s incentive system of rewarding quality performance—HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems)—is the universal pathway. But this year, the healthcare reform’s pay-for-performance method is more penalty than reward. “Medicare is giving bonuses to a majority of hospitals that […]
Transparency Fosters Physician Pride: It’s the Right Thing to Do
[Podcast] This installment in our continuing series of healthcare and hospital marketing interviews spotlights University of Utah Health Care, a leading academic medical center in Salt Lake City. Healthcare Success CEO Stewart Gandolf talks with Senior Director of Marketing Dennis Jolley at the recent Cleveland Clinic Patient Experience Summit. You might imagine the not-so-warm reaction […]
4 Ways to Discover the Experience Patients Really Want
A conversation about the evolution of patient experience strategies and implementation is likely to reference Cleveland Clinic’s dramatic transformation from “about average” (in 2009) to “world-class leadership” that matches its clinical excellence. The 90-plus year old institution was the first major academic medical center to make patient experience a strategic goal, appoint a Chief Experience […]
The Hospital and Car Dealer Odyssey: Reimagining Customer Experience
It turns out that healthcare providers and auto dealerships have much in common. Often, what they share is a sour reputation with the people they serve. Stick with me on this for a minute. Surprisingly, improvements in the “dealership experience” world illustrate some useful concepts for better “patient experience.”
Patient Engagement – Beyond the Hype
By Gregg Tarquinio, PhD We’ve all seen the headlines: Is patient engagement for real? Just another marketing buzzword? Here today, gone tomorrow? We in the healthcare industry find this disconcerting, to say the least, but without real measurements, can we blame the skeptics? Though the actual term patient engagement may have only formally taken hold […]
- The Psychology of Waiting vs. Patient Experience Enemy Number One
-
Coach Lou Holtz, the Importance of a Timely Note, and Patient Satisfaction
-
Patient Experience Success Story: “Before It Was Cool”
-
Leadership: The Multi-Faceted Challenges and Rewards of Patient Experience
-
Hospital or Hotel? How Amenities Influence Facility Selection and Patient Satisfaction
-
Patient Loyalty: Why People Buy Emotions, Not Things
-
4 Patient Experience Touchpoints: Doing the Right Thing
-
Become Best in Class in Patient Experience: Service Lessons from Iceland
-
4 Smart Strategies That Deliver Stronger Patient Experience
-
Turning the Battleship and Building a Better Healthcare Experience
- Barbara Hales, M.D.: An additional demand on ER time also stems from ph...
- Atiqur Rahman: Thank's,Stewart for this wonderful article,i enjo...
- Kellee Everts: Great article! I've always coached and cautioned ...
- Bruce Allen: Your analogy, with the doctor as the pilot and the...
- What Would Empathy-Based Healthcare Look Like? | News In Marketing: […] When I talked with Dr. Rosen on camera p...