Archive | Culture RSS feed for this section

intangible patient experience

Your Real Brand is What the Patient Experiences

Recently, we were talking with a marketing savvy client about the real meaning of patient experience. We agreed with Jill Mathison, VP Ambulatory Services, Pomona Valley Hospital and Medical Center, that it’s a tough concept to define, and a challenge to translate into a hospital brand and branding message. But the hard truth, we concluded, is that […]

Read full story Comments { 0 }

How Excellent Physicians Break the Ice for Better Patient-Centered Care

STUDY: Researchers at Johns Hopkins School of Medicine published findings about effective and efficient methods that excellent physicians use to get to know patients as individuals, and improve patient-centered care.

Read full story Comments { 0 }

Patient Experience Matters More Now Than Ever

When consulting firm PricewaterhouseCoopers (PwC) conducted a national survey of over 6,000 US consumers in major industry sectors in the summer of 2012, they found several key differences between consumers’ attitudes and experiences in healthcare and other industries.

Read full story Comments { 1 }

PwC Finds Patient Experience is the Number One Factor for Choosing a Doctor or Hospital

In the healthcare industry, patient experience and patient satisfaction are more important than ever before.

Read full story Comments { 0 }

Hospital or Hotel? How Amenities Influence Facility Selection and Patient Satisfaction

Where quality was once evaluated solely on clinical care, patients, prospective patients and their family members are shopping for value and satisfaction. Decision makers have a greater concern for the overall patient experience.

Read full story Comments { 1 }

Studies Confirm Long Wait Times Erode Satisfaction and Revenue

No one likes to be kept waiting, especially in a hospital or doctor’s office. Few will dispute the fact that it’s important to see your physician. But when the accompanying wait interrupts our daily schedule and forces us to cancel planned activities or lose productivity at work, it’s easy to get angry, frustrated and feel […]

Read full story Comments { 0 }
Find us on Google+