Hospitals and health systems across the country are using specialized video messages to help shape a positive patient experience…even before the patient arrives at the facility.
Label it “patient education” or perhaps “informed awareness,” video presentations reduce a patient’s fear of the unknown about having surgery, or simply showing what the place looks like. It allows the public to “view the patient experience.”
There are hospital marketing and advertising lessons in the following video examples. All are professionally produced, and each has a slightly different place and purpose. Feel free to take notes about what you see:
Johns Hopkins Neurosurgery – provides patients and family members who are coming to The Johns Hopkins Hospital for neurosurgery with quiet look at “what to expect during your journey.” View The Patient Experience [9:00]
Southern Cross Hospitals (New Zealand) – views the patient experience as a walk-through—from admission to discharge—for anyone considering surgery or medical procedure at any of the facilities in this private hospital network. Watch now… [7:15]
Bristol Hospital (Bristol, CT) – the message of this video is for two audiences, one external (the public), and one internal (the staff). Both viewers see how “the patient experience” is personified by everyone in the facility. Watch: Improving the Patient Experience [4:08]
Florida Hospital (DeLand, FL) – similar in purpose to the Bristol video, this video reminds viewers that all staff members are responsible for the core values of the organization: integrity, compassion, balance, excellence, stewardship and teamwork. Watch: What is the Patient Experience [2:48]
St. Luke’s Health System (Idaho) – is one of the few healthcare facilities in the nation that operates a school for young patients staying at the hospital. This video provides an inside look at this unique facility, teachers and students. Watch: A Day in the Life of St. Luke’s Children’s Hospital School [1:59]
And for more on this topic, we talked with Leigh Cornell, Executive Director of Administration, Pomona Valley Hospital Medical Center in this previous video. Watch: Patient Experience Success Story: ‘Before It Was Cool.’
We’d like to hear from you. Let us know how you’re using video to shape expectations, reduce apprehension and improve patient satisfaction. We might feature your work for other to see and admire.
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