Tag Archives | hospitals

Solving Parking Challenges: Convenience is the New Currency

“An ambulance ride is probably the best way to get into this hospital,” a patient observed to me recently. “It avoids all the parking lot aggravation here.” I don’t think it was meant as a joke. Parking at many medical office buildings and hospitals is genuinely an obstacle to obtaining care—and a patient experience black […]

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Dennis Jolley

Transparency Fosters Physician Pride: It’s the Right Thing to Do

[Podcast] This installment in our continuing series of healthcare and hospital marketing interviews spotlights University of Utah Health Care, a leading academic medical center in Salt Lake City. Healthcare Success CEO Stewart Gandolf talks with Senior Director of Marketing Dennis Jolley at the recent Cleveland Clinic Patient Experience Summit.   You might imagine the not-so-warm reaction […]

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The Hospital and Car Dealer Odyssey: Reimagining Customer Experience

It turns out that healthcare providers and auto dealerships have much in common. Often, what they share is a sour reputation with the people they serve. Stick with me on this for a minute. Surprisingly, improvements in the “dealership experience” world illustrate some useful concepts for better “patient experience.”

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Small Things That Build Patient Experience Big-time

Hospital and medical care providers recognize that the patient experience—and positive patient satisfaction—is best constructed with a thousand little building blocks. (Maybe a million.) One of the better outlines of patient “wants” was offered in Stephanie Staples’ post on nursetogether.com. She writes, patients want to know: Help me feel human. Empower me. Ease my fear. […]

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