Kathy Roy Gaughran

About Kathy Roy Gaughran

Senior Marketing Strategist Kathy Roy Gaughran [Kathy@healthcaresuccess.com] has helped thousands of clients throughout North America achieve their growth goals. An award-winning strategic marketing planner, Kathy is an accomplished writer and speaker, frequently presenting to national, local and state professional associations.

Author Archive | Kathy Roy Gaughran

patient journey online

The Patient Journey Doesn’t Begin or End With a Warm Smile

Today, as has been the case for several years, the typical patient journey begins online. Fortunately, however, the unflattering term “Doctor Google”—patients doing their own “diagnostic research” online—is a less popular label these days. It could be that Internet users are growing smarter. A Google search is not the same as a medical degree. Sophisticated […]

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patient registration kiosk

Benefit or Barrier: Registration Kiosk and the Proper Patient Experience

So, which is better—face-to-face or face-to-screen? When technology makes an appearance in a medical office, it usually includes a tradeoff or two. And that’s the patient experience dilemma with self-service patient registration. Who likes it? It just depends. A positive patient experience begins early in the process—a phone inquiry, online appointment or office visit can […]

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You Had Me at Hello: Winning with the First Word in Patient Experience

?” This little adventure began when a prospective new patient called a doctor’s office for a first appointment. And “rather than saying something pleasant, like Hello, the first word out of the receptionist’s mouth was ‘Insurance?’” The rudeness of her tone continued: “’IN! SUR! ANCE!’ She bit off each part of the word…she wanted to […]

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consumer empowerment

How Consumer Empowerment is Changing Your Medical Practice

As patients increasingly are taking ownership of their health, the time-honored, physician-centric, healthcare delivery system is changing for the better. Consumer empowerment is their new watchword. And the lineup of expectations and patient demands includes transparent and personalized services. What’s more, your patient-centric audience wants a complete service package that is affordable, fast and convenient. […]

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young adult patient engagement future

The Future of Patient Engagement

the patients and caregivers of the present and the future build trust early. They look for useful, engaging shareable content.

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people strategy office culture

Patient Experience Starts with Your People Strategy

Have you ever walked into a store, business or medical practice and felt immediately at ease, welcomed and comfortable? When you feel a sense of tension or discomfort it is almost palpable. But when you experience positive feelings, it’s easily overlooked. Ensuring a warm and welcoming tone for your patients can be challenging for various […]

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patient satisfaction

Patient Experience Improves Financial Performance

At least a few hospital administrators have quietly questioned how patient experience connects with financial performance. Skeptics say that experience is, at best it’s a “nice to have.” But for many executive leaders, the acid business test of a hospital facility is service line profitability. Part of the answer, of course, is where patent-reported experience […]

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Unlocking H2H: The Key to Everything in Patient Experience

There is a temptation for healthcare professionals to be drawn to the “big picture.” Communicators want to reach a large audience. Administrators are concerned about a facility’s daily population and the percentage beds occupied. Marketing minds consider wide service territories. And advertising plans want to know the reach and frequency. There’s nothing wrong with big picture […]

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caring hands

Indifference: The Sure-Fire Patient Satisfaction Killer

Perhaps the most consistent complaint about assessing patient experience and patient satisfaction is that some things are difficult to quantify, measure or report in a meaningful way. Quite often, it’s not about the clinical quality of care. Satisfaction is about intangible feelings of respect, both real and imagined. Among the five reasons that people don’t like […]

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Heinz Product VS User Experience small

Designing the Patient Experience: Getting to the Next-Level

The Heinz ketchup image—designing the product vs. designing the experience—can be seen as an excellent visual metaphor about efforts to enhance and improve the patient experience. During the past few years, “patient satisfaction,” “patient-centered care,” and “patient experience” have evolved from vaguely defined catch phrases to proactive, top-down hospital initiatives. Industry wide, hospitals and health […]

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